UGCZA press kit
===============

Supplied by UGCZA for editorial use in coverage of UGCZA. Please credit
photographs to UGCZA. If you need a specific person in a photograph identified,
or written consent for a particular image, ask us first.

logo/
    ugcza-emblem-fullcolour.png   the mark, full colour, transparent
    ugcza-lockup-black.png        the horizontal lockup, black wordmark

    Usage rules, from the UGCZA brand guide: never stretch the mark - keep it
    proportional; use it only in UGCZA colours or in black and white. Do not
    recolour it to anything else without asking. The guide does not state
    clear-space or minimum-size rules, so use your judgement and leave room.

brand-guide/
    ugc-brand-guide.pdf           the client's own brand document, 10 pages

boilerplate/
    The approved boilerplate as plain text - one line, short, full, and the
    mission statement. All four are approved: use them verbatim, no need to
    check with us.

portraits/
    The two co-founders, studio, high resolution.

photography/
    Event photography, web-sized to 2000px on the long edge.

social/
    Ready-to-post cards at the sizes UGCZA uses: square avatar, Facebook
    1920x1080, X 1280x720, Instagram 1080x1350, story 1080x1920. Each comes on
    the brand black and with a transparent ground; the two 16:9 sizes also come
    with the black lockup on white.

Not included
------------
The typefaces. UGCZA sets headings in TGS Perfect Condensed and copy in
Aloevera Display; both are licensed to UGCZA and are not ours to redistribute.
Ask if you need them.

No vector version of the mark is available yet, and there is no logo sting.

Contact
-------
info@themagicpixel.co.za
